Marketing is a term that’s thrown around quite a lot these days. In the past, it was primarily about selling products to the masses, but now it can mean anything from social media marketing like carcharious marketing group to content marketing. The purpose of this blog post is not to discuss all the different kinds of marketing and how they affect businesses, but instead show you ten mesmerizing examples why they are important in business and how they work. Enjoy!
10 mesmerizing examples of marketing are:
1. Formula 1
Formula 1 is a racing circuit in which teams from all over the world compete to develop the greatest racing car. However, the competition just doesn’t start there. Teams also need to be clever about their marketing efforts because their cars are known throughout the world.
The cars are so well-known that drivers can give them nicknames and fans have even taken to dressing up as their favorite drivers in order to attend races.
Marketing creates buzz about a product or service, which is what Formula 1 does with this marketing strategy that involves social media and games.
Google is one of the largest search engine websites in the world, so they naturally want to be at the top of the leaderboards. They use a variety of marketing strategies, with the most successful being SEO and AdWords.
By using SEO (search engine optimisation), Google helps people find their way to sites like Google, so it’s important that they are successful in this effort.
To encourage people to click on their ads, Google offers them special deals and discounts, which makes them attractive for visitors.
3. Toms Shoes
Toms Shoes is a really interesting social enterprise that focuses on developing business that helps the environment and enhances communities in which they operate.
In addition to selling shoes, they do a lot of other things such as providing housing and fresh water. They also employ local people to help teach them a craft, then they set up their own business to sell those crafts.
Their marketing efforts are not always focused on selling products, but also providing a service and building stronger communities.
4. Smart Water
Nowadays, most people are aware of the dangers of sugar in our diets. That’s why marketing teams are always coming up with unique strategies to get customers to buy their product, and Smartwater is no different.
LEGO is a brand that’s known around the world, but like many other brands, they also have social media accounts where they can improve their relationship with fans.
This post is quite popular on the LEGO Facebook page and received a lot of positive feedback from followers who really appreciated its creativity.
Reaching out to fans in interesting ways like this helps them build stronger relationships with those fans that will hopefully turn into sales eventually.
6. Coca Cola
Coca Cola is one of the most popular soft drinks companies in the whole world, but it wasn’t always that way. This ad is one of the first ones to run on TV, and it really puts their product in a better light. They have successfully built up a brand that everyone wants to be associated with.
Oreo is a great example of how an old school marketing campaign can still be effective these days. They were smart about the way they handled social media by giving fans an avenue where they could encourage people to post pictures with their products on them and share them on social media.
They received so many pictures that they had to take it down because there were just too many of them! They got what they wanted: free publicity.
M&M’s are a brand that have really taken their marketing strategy to the next level by building an online virtual reality experience for their fans.
By creating online experiences that people love to share with their friends, they generate more publicity for themselves, which should eventually lead to greater sales than if they had simply relied on traditional ads.
Subway is a sandwich chain that has really taken to social media in a unique way. They have created branded accounts on almost every social media website that they could think of, and they even have a weekly contest to see who can get the most attention on their accounts.
This contest is another example of how social media marketing can affect your business long-term.
BP is one of the largest oil companies in the world that provides many services, and their marketing efforts focus on providing people with information about oil spills and accidents so they can prevent them from happening again.
There are many different ways to market your business and products, and you may find that some of these are better suited to your business than others. These ten companies have used some very interesting ways to market themselves, but most of them rely on traditional forms of advertising such as radio discussions or social media websites.
Whichever methods you decide to use for yourself, it’s important that you always treat your consumers with respect by providing great service and quality.