Marketing is a challenge in the modern age, with more and more people marketing themselves as well as their products like charvat v. resort marketing group, inc. Today, people are looking for shortcuts to success. Selling on social media or using Facebook ads are becoming the norm, and there is a total push to get your brand seen by thousands within minutes of posting.
These methods of marketing might seem like miracles in today’s society, but they are not without consequences. For example, if you post blindly on social media and spam your current followers with irrelevant posts that don’t have a clear benefit for their business or life in general it will likely have them block you or unfollow you in no time at all, leaving you with no new customers or followers to support your business goals.
10 reasons you need to stop stressing are:
1. Marketing is hard.
I can only imagine being a new business owner that has no idea how to market themselves. So you start by promoting your business on social media and you only get one sale out of it, which is disappointing and you stop marketing for about two weeks, until the next big event happens.
Then you get excited, but your friends all want to know if this is going to be the year that your business finally takes off… and then it’s just another few frustrating weeks of nothing really happening.
Or maybe you have been in business for years, and things are starting to slow down, or maybe they’re just not moving fast enough for your taste.
2. Trying new marketing techniques is like spinning your wheels.
People have heard that you need to post on social media a few times a day, so they do it… and then they keep doing it even when they’re not getting results. It’s like sitting at a traffic stop light and spinning your tires, only to realize that you’re not making any progress…
So what’s the solution? Stop posting until you figure out your strategy! You should know what your goal is before you post anything on social media. Are you advertising? Do you want people to click on something? Do you want them to comment or follow? Or do you just want them to see something really cool and share it with their friends?
3. Everyone hates spammy marketing.
What happens to a business that starts spamming people with their posts? They get blocked by the customers they want to target and can’t make sales. It’s like sending out a really annoying text message, only you’re basically doing the same thing… only it’s an image instead of just one message.
This completely defeats the purpose of marketing in my opinion; you should have an unique and creative message to share with people that will be effective for your business.
4. You won’t get sales from Facebook ads…
… if you’re not targeting the right people. You can spend a lot of money on Facebook ads and not get any sales. Why? Well, it’s not rocket science: you have to be targeting people who are actually interested in what you have to offer, or else your ad just looks like junk to them and they will ignore it.
5. People don’t like having their time wasted.
This goes along with my point about spammy marketing, but I have seen so many businesses try to find the easy way out of marketing and promote themselves by sending out a newsletter or an email.
It’s okay to send out an email or a newsletter, but it’s smart to add something of value so that people can see your business as an authority in your niche. If you’re just sending out an email or a newsletter with no real message then you’re wasting your own time as well. I know because I have done this before…
6. You need to help others first, not yourself.
You might want to start by helping others, then they become loyal and happy that you helped them and return the favor by buying from you. At the same time, they will help promote your business and bring in more people who need what you have.
7. It’s not about you.
It might seem like I’m just promoting myself here, but it’s not about me at all. It’s about promoting your business in the best way possible, so that other people will also see what you have to offer and follow your lead as well.
8. Social media engagement isn’t success.
Social media engagement is a great thing to have, but it doesn’t mean that someone is a customer or that they will buy from you. If you’re trying to get followers and likes on Instagram, for example, then it means nothing if no one is buying from you…
9. You need an email list to build your business.
An email list is the heart of any business, it’s where the best customers will come from. You can use Facebook or Google ads to try and get people to sign up for your email list, but you might want to try a few other methods first.
10. Social media is easy… compared to building a website.
If you’re not already, you should start building your website as soon as possible! Not only will this help you rank in Google, but it will also give your SEO team more ideas on how they can target search engines for additional traffic and links, which in turn lead to more sales.
The point that I’m trying to make here is that marketing the wrong way is not a bad thing in the long term, it’s actually a good thing if you take the time to find out what exactly works for you.
There might be times when we need to do things like use social media and search engine ads, but there are also times when we need to do things like building out a database before we advertise on social media. The best solution will always be finding something that works for your business, no matter how many different options there are out there.