Marketing is a new and frequent topic of discussion. Brands continuously make headlines by changing their marketing strategy, implementing innovative new ideas, or adapting to current trends. Keeping up with the latest in this field has never been so easy because there are so many websites that offer aid to those who are trying to improve their knowledge about marketing and its techniques as learnt from summer internships 2016 chicago. Here, we have selected eight such sites for your reading enjoyment so you can find out what interests you the most and start learning about it today!

8 questions about marketing are:

1. What is the definition of marketing strategy?

First and foremost, a marketing strategy is an organized plan to accomplish a specific goal in a specific period. It consists of multiple factors such as goals, objectives, and the necessary tools required to accomplish these goals. 

2. What are the advantages of having a marketing strategy?

When you have a clear understanding of your marketing objectives, it becomes easier for you to align resources to achieve them. In addition, knowing what you want to do in the future will lead you to focus on your current strengths as well as your weaknesses in order for you to make improvements. 

3. What is the definition of marketing mix?

Marketing mix refers to multiple sources of customer information such as product, price and promotion. It refers to the detailed formula for reaching relevant customers in different ways for a company to maximize profits. 

4. What is a marketing plan?

A marketing plan is a detailed plan to achieve your business goals. It is determined by several factors including the company’s vision, objectives, and its plans for improving operations. A marketing plan is a document that you write every year to help you stay on track in fulfilling your goals. It consists of focused goals and strategies that are used by firms, businesses and individuals in their businesses or everyday lives.


5. What are the most common tools used in marketing?

Well, there are several strategies that brands use when it comes to marketing. However, here are just a few: 

Advertising : The most common and inexpensive way for businesses to reach out to their customers. In order to properly advertise, you need to create an image that would be appealing and appealing to your potential customer. When this happens, they will naturally be more likely to choose your brand over another one.

Sales: A sales strategy makes sure that a customer has the correct information he/she needs in order for him or her to purchase the product they have their eyes on. For example, stores offer free samples of food in order for customers to taste and try the food before they purchase it.

Promotions: Advertising and sales are tools that can be used individually or together in order to gain more business. However, there are also other methods such as running special promotions, discounts, giveaways and a lot more.

6. How do you come up with a strategy that is going to work?

As mentioned earlier, knowing what you want to do will make it a lot easier for you to come up with a strategy that has a greater chance of success. Having a goal in mind will make you more focused on what you need to do in order to achieve it. 

First off all, you have to find the right balance between your company’s strengths and weaknesses in order for you to make improvements based on customer needs. You should also assess the current situation of your industry and your business by carrying out a SWOT analysis.

7. How do you create a marketing plan and stick to it?

Marketing plans are often unrealistic and hard to follow because they contain information that is hard to measure or not applicable in real life situations. In order to make sure that you market properly, all you have to do is write down your goals, set realistic targets and make sure that they are achievable. Write everything down – this way, you will be able to stay focused on what is important and be able to track your progress.

8. What is the goal of marketing in a company?

The main goal of marketing is to create and maintain a bond between the company and its target audience, in order for this relationship to last a lifetime. The goal of marketing is to enable the company to satisfy customers more effectively. It also helps companies reach their goals by determining what they want to achieve and how it can be achieved in a way that will attract the customers. 


Marketing is the most important part of a company. If you can’t market your product or service, then how do you expect to make money? If you are involved in a business, it’s extremely important that you know as much as possible about marketing. If you want to learn more about marketing, there are many books on the market that will help you become an expert in this field.

There are many labels that could be given to describe me, but one thing’s for certain: I am an entrepreneur with passion. Whether it's building websites and social media campaigns for new businesses or traveling the world on business trips - being entrepreneurs means constantly looking at yourself in a different light so as not get bored of your own success!


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