In this post, we’ll break down everything you need to know to be a pro at TikTok, from mastering the basics so you don’t seem like a noob, to getting thousands of followers who watch your posts. It’s easy peasy!
In the age of social media, it seems like everyone is always trying to one-up each other. This intense competition has led to a wealth of trends in TikTok and other social media platforms.
For many people, this competitiveness can cause an irrational fear about becoming irrelevant with the constant barrage of new content.
TikTok trends is known for its water bottle flip song name. These songs have been around since the earliest days of TikTok, but recently this has been one of their most popular ways to create content.
What is TikTok?
TikTok is a social media app that lets you create and share short videos with others. In other words, it’s an app for those who love filters as much as they love memes.
It is especially popular among teenagers, and is projected to see a major increase in users over the next few years.
For marketing purposes, you can use TikTok for creating brand awareness, product launches, boosting sales, forging stronger brand loyalty and boosting customer engagement.
How can TikTok help my business?
When you post on TikTok with your brand’s account, the most obvious benefit is an immediate spike in your followers, which means more people will already be aware of your products when you start posting links to them in future posts.
Sooner or later, potential customers will visit your account and decide to follow you on the app. Once they do so, you’ll get regular notifications whenever they watch or interact with any of your posts.
Having an account on TikTok is also a great way to get honest feedback about your brand’s products and customer service, both good and bad.
It’s also a huge advantage for businesses that deal in physical products because it gives them another platform apart from social media where people go to watch videos online.
What are the downsides of TikTok?
Users can easily share your videos across their social media profiles like Instagram, Facebook, Twitter. But this also means anyone can re-share your video if they think it’s worth sharing.
So if you share something that isn’t as widely appealing as you’d hoped (a dud, basically), it could end up on those users’ profiles and get a poor response from other viewers.
Users also tend to confuse political content with TikTok content. You may post a video about your new product or initiative and someone will maliciously re-post it and use the video as a means to attack your brand, creating negative publicity.
This kind of thing happens all the time on social media platforms like Facebook and Twitter, so there’s no reason why you should let this happen to your business on TikTok as well.
How can I get more followers on TikTok?
When you sign up for a TikTok account, you’re asked for your email address. It’s important to note that this email address will be used as your unique identifier on the app, and it will allow other users to find you easily.
So make sure you only choose an email address that you don’t mind sharing with people and one that makes you easy to recognize (like using the same first and last name).
Once signed in, your first step should be to follow some popular users. You can do this by checking out their profiles and tapping the ‘Follow’ button next to their picture. This way, you can start interacting with them and getting to know what kind of content they produce.
There is a learning curve involved, learning how to use the app takes time and it is definitely not as easy as posting a status on Facebook or Twitter.
Here are some tips for expanding your TikTok following:
- Download your video to several apps like YouTube, Vimeo, Facebook, etc.
- Post your videos under different accounts on Instagram or Snapchat
- Use an auto-tune filter when you record the video
- Tag your friends in the comment section of your videos
How can I keep my account safe?
When you post videos on TikTok, only your followers will be able to see it. So if someone doesn’t give you permission to use their account, they can send you a message asking for access.
If this happens, don’t worry. Just go ahead and follow up with them through direct message or email, and let them know why you decided to follow them.
It’s important to note that your account is also anonymous since users cannot see your name and profile picture (yes, even if they like and follow you).
Some people go as far as covering their face or using a video filter on the video to disguise their identity. In the end, all of this does is make you look like a copycat user of other people’s videos.
If you really need to keep your account private, delete your account from TikTok and start over again.
How can I optimize my profile?
On your profile, you’ll see the different tabs where you can edit details like your name or age if they are inaccurate (since TikTok doesn’t give us much information when we sign in), add an avatar (a picture that shows up next to your username when other users see it) and start sharing videos.
The avatar is important because it visually identifies you on the app. It’s not just there to personalize your account, but also to help you stand out from all the other users on TikTok.