India has one of the fastest-growing economies in the world. The country is home to both the youngest and oldest populations in the world, with some states having a median age of 14 according to United Nations data.
Healthcare needs are different in India’s diverse population, whether it is an antibiotic needed for a severe infection or glasses for nearsightedness.
Here at https://todayevery.com has some more information about How India’s Health industry is Using Social Media.
A new study conducted by physicians at Harvard Medical School revealed that using social media platforms such as WhatsApp and YouTube can improve healthcare outcomes and serve as effective marketing tools.
The study found that peer-to-peer messaging resulted in increased compliance with medical advice and treatment protocols due to less stigma attached to seeking health care information among friends and family than from doctors or pharmaceutical companies.
Here are some points discussed about India’s Health industry is Using Social Media-
1. Pharmaceutical Companies are not well known for social media
According to a recent survey by Google Inc, pharmaceutical companies were the least trusted industry on social media. This is because pharmaceutical companies are not very good at communicating on social media in the first place.
Most of the time, they are very hesitant to utilize these channels in their marketing campaigns. In an effort to reach out to patients and get their attention, they do not use these platforms well. This makes them even more invisible as compared to other industries such as food or cosmetic companies. However, this is changing.
2. India’s Health industry is using Social Media
Many pharmaceutical companies have started using social media channels to market their products and services among their target audience. However, most of these companies do not have an official social media presence.
3. Campaigns are highly regulated
It is a must that the marketing content of pharmaceutical companies be approved by the Drug Controller General of India (DCGI), who is the top drug regulator in the country.
Recently, many countries like India have released strict advertising regulations for online campaigns and it has made things a lot more difficult for pharmaceutical companies because they are not experts in digital marketing.
Also, there are strict laws about how and when to market drugs and other medical products within social media platforms so pharmaceutical companies do not push their products through these channels to avoid penalties from regulators or even lawsuits from consumers who may consider aggressive advertising as unethical or misleading.
4. Patients are more open to social media
Using social media is a more effective way of reaching out to the public than directly approaching them. This is because people are more comfortable communicating via social media to those they know in real life and it does not put them in a position of being judged.
However, this depends on how open the patients or members of their family are. There are also several other factors that go into this like the trust and credibility of the person you are interacting with and peer-to-peer messaging that makes people share health information they would otherwise keep private to people they trust.
With a larger base of potential patients either online or among friends, it can help companies market better products and services to them better.
5. Social media is a doctor’s best friend
A lot of people are now going online to find answers regarding their health issues. For example, in many forums and social media sites, you can find conversations about problems that people have and it is quite possible to find the solution for your problem online if you search hard enough.
Doctors also recommend that patients use social media when they need medical advice. This is because doctors still rely on patient information from face-to-face consultations, having them to go online for this information helps in giving a more holistic view of the patient’s health profile which can help doctors make better decisions about their patients’ care. This can also lead to healthier outcomes.
6. Patients are more informed
In a recent survey conducted by The Economist, it was revealed that more than 80% of American online adults use the internet to find information regarding their health. These people used either search engines or social media sites like Twitter and Facebook.
In fact, 36% of the patients who used social media for this purpose said that they did this because they felt more confident about the accuracy of their searches and the reliability of the information presented.
This means that companies using social media to market their products and services can reach out to a large audience which is highly educated about their health issues.