Video content is more popular than it has ever been, and yet it’s still so underutilized by marketers. This kind of content can be used to provide a quick overview of your product or to illustrate how a process works. But before you get too far into production, you’ll want to make sure you have an engaging intro maker that will grab the audience’s attention and not bore them out of the video.
The easiest way to make intro video is to find a compelling visual that ties directly into your product’s point of difference. In other words, your video’s main purpose should be to share the unique benefits that make your product or service worth buying or using.
What should my intro look like?
Your intro should be about two to four seconds long. In the best cases, you’ll want to keep the focus on your product or service at all times. Figure out which angle of your product or service you’ve found will best illustrate its advantages. You can even have a customer in your make intro video as an example of how it works if you find a way to make it work.
For example, a chocolate company might use an interview with someone who’s been eating their chocolate for years and can now confirm that it’s actually good for you to speak about its health benefits instead of trying to sell them directly.
How do I make my video pop?
The best videos are easy to watch, so if you can make the audio in your intro templates captivating then you’ll already have a leg up. If you can’t play around with the audio, then consider capturing real-life footage of your product or service being used for the better part of your video. Make sure that what you’re showing is compelling and relevant to what you’re selling or recommending. You’ll also want to be deliberate with how long your footage is because there’s nothing worse than boring storytelling that drags on for too long. Each second counts, so make sure that you have a good flow to your video.
What should I consider before filming?
It’s important to remember that not everyone will like what you’re doing. If people are looking for more traditional marketing tactics such as a sales pitch, then they will be less likely to view your video and instead quickly skip them. If you want people to watch your video, then it’s important that the tone of your video match what you’re trying to convey. If you’re trying to make a dry, sophisticated point about a product or service, then don’t use a silly takeaway such as a reward for watching all the way through.