Enterprise software is a catch-all term that refers to any type of software used at large scales in multiple organizations, usually within the same industry or interest. We’ve compiled this list of top trends in enterprise software, including everything from SaaS applications to analytics programs. Economists assume that the typical person who starts her own business does so with the intention of making a profit and eventually growing her business to the point that it employs other workers. In the past, it was necessary for a small business owner to keep all of his company records in his head or on handwritten sheets of paper, which made it difficult to keep good records and made reporting more time-consuming than necessary. The fact is, the startup space is not an easy one — the normal risks of entrepreneurship are compounded by these demands:
Not only is it huge, but it’s constantly changing, with new technologies being introduced all the time to meet an ever-changing need for effective and efficient software. As a software entrepreneur, you’ll have to keep up with trends in web development, mobile technology, business intelligence and analytics programs and much more. In this guide, we’ll take a look at how enterprise software has been evolving over the last couple of years and where it might be going in the future.
1. The rise of the SaaS (Software as a Service) application.
Many companies don’t have the programmers that they need or, in some cases, the budget to hire them. So why not let software do the work for them? SaaS applications are being used by smaller companies who can’t afford programmers and by global enterprises who don’t have time to develop their own solutions.
Alexa even provides technical support and customer service through its online forum. Marketo is another example of a SaaS application for small business. Marketo is a marketing automation system that helps small businesses to build their own marketing campaigns and to automate their marketing efforts. It includes features like social media integration, lead scoring, web-to-lead forms, landing page builder and more.
2. The rise of the mobile enterprise software
Mobile technology is quickly becoming the standard in most industries and enterprises are beginning to understand its importance. Mobile devices such as smartphones and tablets allow workers to remain connected to work even when they’re away from the office. Most mobile apps use the same type of graphics engines as the desktop applications they’re based on which means they run quickly.
Users also appreciate being able to use their mobile device to initiate processes such as email and social media invitations. This technology is making it less necessary for businesses to have dedicated mobile application teams at all, just a set of employees who understand how to make sure that their enterprise software runs smoothly on the myriad of different smart devices a company might be using.
3. The rise of cloud computing
Cloud computing is one of the biggest trends in enterprise software today, especially among startups and SMBs looking for more affordable ways to keep up with their competition. With cloud computing, businesses aren’t confined to a single location; they can access their software anywhere in the world using any device that’s connected to the internet. It’s much more affordable, efficient and simple than having your own IT department monitor each of your servers.
4. The rise of big data analytics
Software companies are always coming up with innovative new ways to gather information, organize it and make it useful for businesses. In fact, many software innovations today are based on collections of data and applied statistics. One example is a company called Splunk that lets users monitor different parts of their computer system, gather important metrics and share them with other employees in real-time.
Another company called Marketo is using the same idea in their SaaS application for small businesses called Marketo. It’s basically a marketing automation program, which allows small businesses to manage their marketing campaigns by automating emails, landing page creation, lead scoring, and setting up automated follow-up calls.
This software makes it much easier for a small business owner to manage her marketing efforts and streamline her workflows. For example, the program will automatically send the most important client information to be used in the next campaign email within minutes of being created.
5. The rise of business intelligence
Business intelligence software is one of the great software innovations of our time. It collects data from various sources and allows companies to gather insights into the interactions that occur with their customers, employees and suppliers. It also helps businesses by allowing them to map out trends and understand which steps they need to take in order to grow their companies. Business intelligence tools can be particularly useful in e-commerce, where they can provide insight into product pricing, customer engagement and return on investment.